The “Dark Cherry” hair color trend has both longevity and versatility. Celebrities like Dua Lipa, Zendaya and Shay Mitchell have embraced the look.

According to celebrity colorist Reece Walker: “Dark cherry combines deep red and burgundy shades for a bold, sexy look. It’s versatile and flattering on many skin tones, making it a popular choice for people wanting to go darker without having the maintenance of being a red head. It’s also a great way to add some dimension to deeper brunettes. My pick for achieving this look in the salon is the Mydentity Warm Color Collection.”

Sierra Kener, celebrity colorist at Nine Zero One Salon in Los Angeles, shares her tutorial for the transformation linked here, along with a breakdown of the custom formula and maintenance tips below.

Dark Cherry Tutorial

For the formula, Kener recommends mixing different hair dye hues to achieve a lived-in depth and rich color. For the base color, Kener mixes equal parts of #mydentity’s Warm Series hair color in the shades midnight love 6 and 6nb with 10 volume developer. For the midsection of the hair, Kener mixed equal parts of midnight love 6, midnight flame 7, and silver naked glow 9 with 6 volume developer.

Kener recommends #mydentity’s #MyHero Nourishing Shampoo and Conditioner (available on Amazon), which will lock in the color while hydrating, smoothing and strengthening the hair.

Other product suggestions for Dark Cherry hair include: 

Better Natured Permanent Liqui-Creme Hair Color in 5RR Intense Red

• Naturally-derived and vegan permanent hair color. It is formulated with coconut oil and a signature triple plant milk blend and is sold at Sally Beauty Supply.  

AGEbeautiful Root Touch Up Spray in Dark Red Brown

• Consumers can extend color between appointments with this dry powder spray that conceals grow-out and adds volume to roots. Products are sold at Amazon and Sally Beauty Supply.

All About Curls Permanent Hair Color in Red-y To Roll 5R

• Formulated for curly hair types 2a to 4c to preserve the natural curl pattern. This serum also helps protect curls from damage. It is sold at Amazon, Target and Sally Beauty Supply.